E-commerce, internet marketing, PPC advertising, SEO, online marketing

Tablet users’ TV consumption is heavy across mobile, traditional outlets

September 13th, 2012

Tablet users who stream television programming on their devices watch more regular TV, not less, according to a new report from The Diffusion Group. 

Marketers are concerned that as consumers spend more time consuming TV content via tablets, this will cannibalize high-value prime-time TV viewership, thereby diluting the impact of their ads. However, the research suggests this should not be a concern, with 39 percent of 18-49 year olds reporting that their tablet viewing has lead to an increase in regular TV viewing.

See more on www.mobilemarketer.com

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Gepubliceerd in: Mobiele Marketing |

Visa is No. 1 consumer choice for mobile wallet

September 13th, 2012

With manufacturers, financial institutions and carriers all eyeing mobile wallets, Visa’s combination of trust, privacy and innovation makes the company stand above the rest for consumers, according to a new report from Javelin Strategy & Research.

Javelin’s “Battle for Control of the Mobile Wallet: Sorting out Players, Technologies and Strategies to Win” report looks at which types of mobile wallets consumers prefer between all of the competing companies. The report also looked at both the current and predicted habits of mobile users when it comes to buying via their devices.

See on www.mobilecommercedaily.com

Gepubliceerd in: Mobiele Marketing |

Growth in Argentina, Mexico Drives Ecommerce in Latin America

September 13th, 2012


B2C ecommerce in Latin America is still in its infancy, with sales reaching only $36.82 billion this year. However, online shopping is showing signs of accelerating growth. Regional retailers such as Americanas, Submarino and Shoptime have been aggressive in expanding their online presence to attract new online buyers.

More than half of Latin America’s ecommerce sales come from online buyers in Brazil, Latin America’s largest economy. Brazil has a large internet population and an increasingly accessible broadband infrastructure. The country has also seen an increase in mobile internet users in recent years, which has helped propel the uptick in the country’s ecommerce sales. Consumers in Brazil are experiencing an increase in disposable income, and show a higher incidence of credit card usage compared to other countries in Latin America. Purchase deliveries to lower- and middle-class consumers outside of Brazil’s major cities present a challenge, though solutions are slowly being put in place.

See more on www.emarketer.com

Gepubliceerd in: Ecommerce |

Twitter Beats Facebook in US Mobile Ad Revenues This Year

September 13th, 2012


By next year, Facebook will be ahead  

Twitter will take home more US mobile advertising revenues this year than its larger cousin, Facebook, according to a new forecast by eMarketer.

Twitter will earn $129.7 million in mobile advertising revenues this year in the US, eMarketer projects. Facebook, which rolled out mobile ads for the first time this year, will come in at just over half that amount, at $72.7 million in the US.

Both companies earn far less mobile revenue than companies with more established mobile ad platforms like Google and Pandora, though growth in mobile revenues at both social networks is expected to remain high throughout the forecast period.

See more on www.emarketer.com

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Gepubliceerd in: Mobiele Marketing |

Age, Interests Dictate Social Networks Used

September 13th, 2012


Younger users are more active on YouTube and Instagram; all ages are on Facebook  

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups.

In June 2012, Pingdom analyzed DoubleClick data and found that 26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44. Users ages 18 to 24 made up 16% of all US social network users. This study looked at users of a variety of sites, including Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, deviantART and Goodreads.

See more on www.emarketer.com

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Gepubliceerd in: Social Media |

Mobile Payments Appeal to Many in Britain

September 13th, 2012


Nearly half of web users would pay for transport with their phone  

Mobile payments often get a mixed reception on this side of the pond. While tech fans—as well as the carriers and payment providers who hope to benefit financially from mobile wallets—are excited about new possibilities, many others don’t see a need for the technology or worry about the security surrounding the new means of payment.

But in Great Britain, nearly half of internet users thought mobile payments would be useful in at least some circumstances, according to a Harris Interactive poll fielded in June. The survey found that 49% of web users in the country were at least somewhat interested in using their phones as a payment mechanism for transportation. Nearly as many said the same about paying in bars and restaurants or for groceries. Even for major purchases, almost one-third of respondents were interested in mobile payments.

 

See on www.emarketer.com

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Gepubliceerd in: Mobiele Marketing |

Retailer Websites Are Leading Source of Purchase Information

September 13th, 2012

For almost every product category, retailer sites are the top resource for purchasers  

Internet users in the US are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the internet to research many of their offline purchases—even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer websites are the leading research source for purchase decisions across nearly all product categories.

Compete found that retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases of grocery, health and beauty, and pet supply products. The same was true for books, movies, music and video, home improvement products, consumer electronics, and shoes. Only apparel research was more likely to start from another source, retail emails, while household essentials were just as likely to be researched on search engines as on retail sites.


See more on www.emarketer.com

Gepubliceerd in: Ecommerce |

Offline and online key components in brand strategy

September 12th, 2012

Today’s media landscape is as complicated as it is vast. As each new channel becomes the shiny marketing object du jour, others get all but cast aside. Nearly lost to some marketers in the mélange of QR codes, online video, social media sites, and mobile apps is print.

Consequently, those marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. In fact, industry leaders like IKEA and Procter & Gamble (P&G) rely on print advertising, catalogs, and direct mail as key components of their brand management strategy.

Read more on www.dmnews.com

Gepubliceerd in: Direct Marketing |

Robust Growth for Mobile Ad Spending in Australia

September 3rd, 2012


Spending will rise 65.5% this year to $72.8 million  

Mobile ad spending in Australia, like in many countries around the world, still accounts for only a tiny slice of total ad spending. But eMarketer forecasts mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.

Double-digit growth will put total mobile spending on display and search ads in Australia at just under $73 million, compared with $1.74 billion in Japan, $450.8 million in South Korea and $195.6 million in China, the regional leaders for such spending. Mobile infrastructure, including smartphone and mobile internet uptake, are relatively mature in Australia, supporting a robust level of mobile ad spending—though that level will remain low in terms of absolute dollars due to the size of the country.

Read more on www.emarketer.com

Gepubliceerd in: Online Advertising |

Marketers Turn to Search Retargeting for Branding, Direct Response Goals

September 3rd, 2012


When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact,ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed search retargeting in particular—one of the most common forms of retargeting—is typically used with multiple marketing tactics and other retargeting methods.

Apart from combining search retargeting with the obvious marketing tactics of search and display advertising, Chango found 84.8% of North American brands and agencies used social media marketing alongside search retargeting, an unsurprising response considering how tightly social media and search are often aligned. Additional marketing tactics used in tandem with search retargeting included mobile marketing (72.7%), email marketing (48.5%) and video and content marketing (56.7%).

Read more on www.emarketer.com

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Gepubliceerd in: Online Advertising |

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